It started with a client asking “Why?” We could have offered generalized answers about content trends and best practices, but they wanted to know specifically why certain content earned higher click through rates than other content. They wanted to know how they could take that knowledge to create better content and drive results.
It was a hard question that deserved careful thought and attention. We assembled a team of experts with backgrounds in marketing, sociology, psychology and PhD-level statistics, and took a deep dive into the data to find answers. We worked closely with the client to identify content elements and correlations with click through rates, their key performance indicator. We are excited about the answers and the positive results for that client, and we can do the same for you.
Project teams are led by Gretchen Crawford and Benjamin Sirb.